SHOWREEL
#26
cinematographer — jaffa / tel aviv
Work
About
Joseph (Seffy) Hirsch
cinematographer — jaffa / tel aviv
Joseph (Seffy) Hirsch was born in 1980 and spent his childhood between Israel and London. At 15 he started shooting music videos for Israeli artists.
After serving in the Israeli Air Force Film Unit, he studied a master cinematography class at Maine Media Workshops in the United States, then worked as a senior colorist at FDK Cinelabs, a Kodak-affiliated cinema lab in Israel. He still thinks about color the way that lab taught him to.
Based in Jaffa, Tel Aviv, he shoots commercials, music videos, and broadcast. In 2025 he co-founded Metis Studios (formerly Kapara.ai), an AI-native creative studio.
“As the clap closes, the set is silent; one can only hear the soft ticking of the camera, as if a heartbeat, as our creation forms.”
In my words
I often find myself changing the mood inside a single shot, trying to make time move emotionally in one space. I try to see the shot not only by its composition or lighting but as a whole choreography of storytelling.
I think it has something to do with my dyslexia. I read the frame before I can read anything else, in a physical way, and it lets me come into a scene from somewhere raw rather than worked out in advance.
I believe in a delicate balance between pre-planning and intuition, and I’m still learning where that balance sits. It’s different on every set.
Represented by Tami Harlev Talent Agency
Services
The showreel is the proof of taste. AI is a tool inside that craft.
Creative + AI Production
For brands, agencies, artists, and founders who need directed moving image — campaign film, music video, promo, or AI-augmented production that still looks intentional.
What you get
Treatment and visual direction
Grounded in cinematography, not prompt spam.
A production plan with clear scope
Generation, camera, or both — decided against the brief, not the trend.
Picture, color, and finish
Toward an accepted delivery cut.
Direct consulting
You work with me, not a faceless mill.
How it works
- 01Brief
- 02Treatment + scope
- 03Make the work
- 04Finish + delivery
Done when the cut matches the agreed scope.
Not offered: free “quick AI clips,” race-to-bottom marketplace gigs, or undisclosed synthetic performance work.
Cinematography
Camera, light, and movement as storytelling — from a single shot to a campaign.
Commercials & promo
High-end picture for brands and broadcasters. Dynamic imagery, a unique eye for color.
Music videos
From first clips at fifteen to work with major artists. The frame as choreography.
Photography
Stills with the same discipline as motion: light first, then the face, then the world around it.
Contact
Ask me anything
Briefs, treatments, availability. Direct — you work with me.
IL
+972 52 323 5514Social
Representation
Tami Harlev Talent Agency