About
It all started when...
Joseph (Seffy) Hirsch was born in 1980 and spent his childhood in Israel and London. At 15 he started shooting music videos for Israeli artists. After service in the Israeli Air Force Film Unit, he studied a master cinematography class at Maine Media Workshops in the United States, then worked as a senior colorist at FDK Cinelabs, a Kodak-affiliated cinema lab in Israel. That post-production eye still shows in the work.
Based in Jaffa, Tel Aviv, Seffy shoots commercials, music videos, and broadcast, and co-founded Metis Studios (formerly Kapara.ai), an AI-native creative studio. Represented by Tami Harlev Talent Agency. His mark is lively, dynamic imagery, a sense of movement, and a unique eye for color.
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IN MY WORDS:
I often tend to change moods through a single shot, creating an emotional movement of time in one space. Seeing the shot not only by its composition or lighting but also as a whole choreography of storytelling. In many ways, I feel that it is due to my dyslexia that I can sense the frame instantaneously and in a tangible way, and by doing it I often delve into the scene from a pure and raw direction. I believe in a delicate balance between pre-planning and intuition and try to implement this equilibrium while shooting. On the set I bring a style of communication that is very direct but not domineering, I care to express my opinion and expectations and have a strong presence but in a non-controlling manner, by means of intimate and close teamwork.
“As the clap closes, the set is silent; one can only hear the soft ticking of the camera, as if a heartbeat, as our creation forms.”
A Few Of My clients/
“Everything you can imagine is real.
Every child is an artist. The problem is how to remain an artist once he grows up.
Art washes away from the soul the dust of everyday life.
The purpose of art is washing the dust of daily life off our souls.
Art is a lie that makes us realize truth.
Good artists copy, great artists steal.
Inspiration does exist, but it must find you working.
It takes a long time to become young.
Action is the foundational key to all success.
I am always doing that which I can not do, in order that I may learn how to do it.”
